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Privacy Policy

This privacy policy was last updated on 25th May 2018.

The National Byway® Trust and your Privacy

This privacy policy sets out the terms of how The National Byway® Trust (“the Company”) and our related companies will use any information or personal information that you (“you”, “yours”) give to us or we collect from you. Personal information means any information about you from which you could be identified such as your name, address, telephone number or email address. Whenever you provide us with personal information we will use it as per these terms. Whilst this privacy policy will apply to most of our websites, some of our websites may have additional terms not covered by this privacy policy and you should always check a site’s Terms of Use carefully.

Who are we?

This website is run by The National Byway® Trust, a registered charity in England, no. 1110196, whose registered office is located at: 1 Fisher Lane, Bingham, Nottingham, NG13 8BQ United Kingdom. You may contact us via email at enquiries@thenationalbyway.org or call on 01372 464666.

How we collect and use your personal information

Personal information that you provide when you use the website

Any information we collect or hold about you will be treated in strictest confidence and held securely on our office server or on our agents’ servers in compliance with the Data Protection Act 1998 and the Regulation (EU) 2016/679 (General Data Protection Regulation).

As you use our website you will come across certain activities and services for which we request personal information. These activities and services are outlined and explained below. We will not use your name or email address for any purpose other than as stated in this Privacy Policy document:

  • Sales and donations through the website
    To purchase products from our website store, or to make a donation, we collect the following personal information: your name, delivery address, billing address, email address and contact telephone number. To process your online payment, you will be redirected to the PayPal secure website for the purpose of processing and fulfilling your sales order. It is therefore necessary to transfer securely some of your personal information to PayPal to enable your payment transaction to take place, and complete your purchase.
  • Administrative matters
    If you have pre-ordered or ordered any of our products and there is a problem of some kind, we will send you an email notifying you what is happening and asking what you would like us to do about it.
  • Feedback, suggestions, opinions
    If you have consented, we may ask you for your suggestions and opinions and provide you with a link for emailing us your response. We will only use the email address we receive from you for the purpose of responding to your questions or suggestions.
  • Newsletters
    If you have subscribed to our newsletters, we will send you emails about new events and other publicity.

Age restrictions

You can only register to use our site if you are over the age of majority in the country in which you reside. That means that we do not knowingly collect any information about (or market to) children, minors or anyone under the age of majority unless their parent or legal guardian has consented.

If we become aware that a child, minor or anyone under the age of majority has registered with us and provided us with personal information without parental or guardian consent, we will take steps to terminate that person’s account and delete their profile information from our site. If we do delete an account because they violated our age restriction rules, we may retain their email and IP address to ensure that they do not try to get around our rules by creating a new account.

Our legal basis for using your personal information and data

The legal bases on which we rely to use your information are:

  • To allow us to perform our contracted obligations to you: when you purchase goods or services from us, a contract between you and us will have been entered into. In order for us to fulfil our obligations under such contract, we will need to collect and process your personal information, including payment information.
  • To allow us to exercise our legitimate interests as a data controller: we rely on our legitimate interests as a data controller to process the personal information that you provide to us on feedback forms or through any contest or promotional feature that we may run, and to process personal information that we collect from you when you use our website. It is in our legitimate interests as a business to process the above information in order administer our website, to ensure that content from our website is presented to you effectively and securely and to run contests and other promotional features.
  • Where we have obtained your consent: we may provide you with certain marketing information about services or products where you have provided your explicit consent for us to do so.

Disclosure of personal information and your rights

We will only disclose your personal information to:

  • our business partners (including our payment processor PayPal Services) and our suppliers and sub-contractors for the performance of any contract we enter into with them or you. Any information The National Byway Trust hold about you will be treated in strictest confidence and held securely on our server or our agents’ servers in compliance with the Data Protection Act 1998. We will not divulge any of your details to any third party without your permission, except when it is necessary for us to fulfil an order or satisfy a request made by you;
  • our third-party service providers in order to identify or resolve technical problems arising from the use of the website or to assist with the payment process; and
  • our regulators, law enforcement or fraud prevention agencies, as well as our legal advisers, courts and any other authorised bodies, for the purposes of investigating any actual or suspected criminal activity, enforcing our rights or other regulatory or legal matters.

Marketing

  • We may provide you with certain marketing information about services or products where you have provided your explicit consent for us to do so. Please note that we will use your personal information in order to provide certain marketing information for the same or similar services you have previously used.
  • If you register to be sent information fundraising or events we will ask you for some personal information (name and email address) in order to provide you with the service you are requesting. As noted above, you may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send.
  • If you wish to opt out of receiving marketing communications from The National Byway Trust you can do so by emailing us at enquiries@thenationalbyway.org or clicking the ‘unsubscribe’ button and following the instructions. Please note that if you have signed up for several different lists you will have to remove yourself from each one individually.

Analysis of site visits

We may want to use information collected anonymously about the number of visitors entering our website and where they go within it. To the best of our knowledge none of this information will be personally identifiable, but if we inadvertently acquired personal information, we would never divulge it to a third party.

Cookies

We use traffic-log cookies to identify which pages are being used. This helps us analyse data about web-page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis.

Overall, cookies help us provide a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

Please visit our Cookies Policy page for more information.

Links to other websites

Our website contains links to other sites that are not under our control, even though they may use the The National Byway® Trust name or logo on their website, through an agreement with us. Such other websites do not necessarily follow our privacy policies, and may place their own cookies on your computer.

This practice is standard on the Internet. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for those policies.

Security of private information

It is impossible for The National Byway Trust completely to guarantee the security of any transmission of information via the Internet. Although we will do our very best to protect your personal data, we cannot guarantee the security of your data transmitted to our website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to prevent unauthorised access.

Please note that where we provide you (or where you have chosen) a password which enables you to gain access to certain parts of the website, you are responsible for keeping this password confidential. Please do not share a password with anyone.

We make no undertaking or warranty about how or where your data may be stored by third parties with whom you may choose to engage via our website, and to whom you may supply personal data, or request that we supply personal data.

Storage and retention

Where The National Byway® Trust collect and store personal data it will be held on servers located within the European Economic Area (EEA). We do not transfer your personal data outside the EEA. Any personal data stored on hard copy will be securely held at the office and will not be taken out of the building. 

We will retain information about you for the period necessary to fulfil the purposes for which the information was collected. After that, we will delete it.

The retention period may vary depending on the purposes for which the information was collected. Where a specific legal or regulatory requirement applies to your information we will retain it for the period of time specified in such legal or regulatory requirement. In the absence of a specific legal or regulatory requirement we will retain your information for six years following the event to which it relates (e.g. the specific sale, the specific competition, etc.). We may be required to extend the retention period if the information is required due a complaint or because it is required for litigation. Please also note that we are sometimes legally obliged to retain the information, for example for tax and accounting purposes.

Your rights regarding your personal information

You have certain rights in relation to your personal information that is processed by us. We set out an overview of these rights below. These rights are not absolute and apply subject to certain conditions, as set out in applicable data protection laws. Your rights may include:

  • the right to obtain access to personal data held by us about you;
  • the right to require us to rectify any inaccurate personal data held by us about you;
  • in certain circumstances, the right to require us to erase personal data held by us about you;
  • in certain circumstances, the right to restrict our processing of personal data held by us about you;
  • in certain circumstances, a right to receive personal data which you have provided to us in a structured, commonly used and machine-readable format. You may also have the right to require us to transfer this personal data to another organisation, at your request;
  • the right to object to our processing of personal data held by us about you (including for the purposes of sending marketing materials to you); and
  • the right to withdraw your consent, where we are relying on it to use your personal data (for example, to provide you with marketing information about our services and products).

You can exercise these rights by emailing us at enquiries@thenationalbyway.org.

Contacting the Information Commissioner’s Office (ICO)

Should you wish to make a complaint, you may also contact the Information Commissioner’s Office here.

Changes in policy

If we change our policy, we will indicate the changes on this page so you are always aware of the rules we follow in safeguarding personal information.

Queries and concerns

If you have any questions about our privacy policy, please feel free to contact us by clicking here.